Market entryComing soon
Why most PropTech expansion plans stall in year one
The patterns we see across European market entries, and the structural fixes that move them forward.
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Insights
Notes from the field.
Articles, LinkedIn writing and observations on growth, market entry and partnerships across built-environment technology.
PartnershipsComing soon
Picking the right partner in the built-environment ecosystem
A framework for evaluating channel, integration and reseller partners without burning twelve months.
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CommercialComing soon
The first ten customers: lessons from PropTech founders
What early commercial traction actually looks like, beyond the pitch deck narrative.
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GrowthComing soon
When to hire a Head of Sales (and when not to)
Founders often hire too early. A short note on the signals that genuinely matter.
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